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On April 20, A Lot More Businesses Win Than Marijuana Sellers

Peter Lomonaco, co-founder of the Alaska Cannabis Club, and CEO Charlo Greene smoke at their medical marijuana dispensary in Anchorage, Alaska. (AP Photo/Mark Thiessen, File)

"You might think that only marijuana businesses like dispensaries benefit from the unofficial cannabis holiday of April 20, but it turns out that many other establishments join in the fun.

Foursquare looked at foot traffic trends among its users during last year's 420 events and did indeed confirm the obvious: dispensaries saw business jump 76%. Foursquare's technology is able to register users of the app as they enter an establishment and they don't have to “check-in,” making the data mining a pretty seamless effort. Their analysis also revealed that on April 20, traffic at top fast-food chains increased by 20% and pizza places popped by 11%. Sarah Spagnolo, editor-at-large of Foursquare said, “We also observed a significant increase in visits to both nightlife spots (8%) and liquor stores (36%). Even pubs were up by a whopping 92% compared with the prior week.”


Foursquare found that everybody wins on April 20. Business goes up for fast food, pizza and bars - not just dispensaries.

While some cities in states with legalized marijuana have official events, many cannabis consumers have nowhere else to go other than these venues to celebrate the holiday. They also may just want to continue the celebration and a bar is an obvious choice.

Denver recently considered implementing a law that would allow for public consumption of cannabis in social settings, but the governor decided that with the new administration in Washington, such a law could draw unwanted attention to the state. "Given the uncertainty in Washington, this is not the time to be ... trying to carve off new turf and expand markets and make dramatic statements about marijuana," Gov. John Hickenlooper told The Denver Post."...

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